TikTok is introducing a updated setting that enables them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a rise in AI content, driven by new AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing content creators on a competing service exclusively feature clips produced artificially. A significant portion of this content is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently illogical or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to increase or decrease of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The platform announced that there are now 1.3 billion videos on its service tagged as made with AI. In total, over 100 million media items are uploaded to the app daily, making clips made by AI a minor percentage of its total content library.
User Control Features
Users will be in a position to decrease or raise the amount of AI content they view by accessing the “manage topic” feature in the app and choosing “AI-generated content”. Other topics that can already be modified under the filter include politics, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s rules mandate content makers to label lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable AI video that is not labeled can be removed under its user guidelines.
In addition, the app will now add an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for recognizing artificial media. This measure is aimed to deter users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is also launching a $2m educational fund for specialists and groups to develop learning resources about ethical AI use. This initiative will benefit educational bodies specializing in teaching coding and technology.
Moderation Strategy
The video-sharing app has defended its safety measures, following debate over plans to make redundant numerous review team members in the UK. TikTok is planning to reduce 439 jobs in its content moderation department in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most distressing content ahead of it has to be seen by people. The platform stated a significant reduction in explicit and harmful content seen by content reviewers over the past year due to reliance on its automated systems.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
