{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess modern cinemas.
The most significant surprise the movie business has experienced in 2025? The return of horror as a main player at the UK box office.
As a category, it has remarkably surpassed past times with a annual growth of 22% for the UK and Ireland film earnings: over £83 million this year, versus £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The top performers of the year – Weapons (£11.4m), another hit film (£16.2 million), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the cinemas and in the public consciousness.
Even though much of the expert analysis focuses on the standout quality of prominent auteurs, their triumphs suggest something changing between audiences and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from artistic merit, the steady demand of horror movies this year indicates they are giving cinemagoers something that’s highly necessary: therapeutic relief.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a prominent scholar of classic monster stories.
Amid a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities resonate a bit differently with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” says an performer from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Experts point to the boom of early cinematic styles after the WWI and the chaotic atmosphere of the 1920s Europe, with features such as The Cabinet of Dr Caligari and a pioneering fright film.
Later occurred the 1930s depression and iconic horror characters.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a historian.
“Thus, it mirrors widespread fears about migration.”
The phantom of border issues shaped the newly launched rural fright The Severed Sun.
Its writer-director clarifies: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of praised, culturally aware scary films started with a sharp parody released a year after a polarizing administration.
It ushered in a new wave of visionary directors, including various prominent figures.
“It was a hugely exciting time,” comments a director whose project about a deadly unborn child was one of the time's landmark films.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Simultaneously, there has been a revival of the genre’s less celebrated output.
Earlier this year, a new cinema opened in a major city, showing obscure movies such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of the expressionist icon.
The renewed interest of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the algorithmic content produced at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to upset the establishment.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an specialist.
Alongside the re-emergence of the insane researcher motif – with several renditions of a literary masterpiece upcoming – he anticipates we will see scary movies in the near future reacting to our present fears: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
Meanwhile, a biblical fright story a forthcoming title – which depicts the events of biblical parent hardships after the nativity, and stars well-known actors as the divine couple – is set for release in the coming months, and will certainly cause a stir through the Christian right in the US.</