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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators alongside the Natural History Museum are opening a pop-up shop stocked with exclusive items. Enthusiasts will find products like plush toys, art prints, and writing supplies that are inspired by the institution's theme. The big draw, though, will be a specially made Pikachu card, offered as a gift with purchase at the pop-up. This shop will operate from the physical location to online between late January and mid-April.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning artwork that show Pokémon in their natural habitats. It's essentially is what an in-world scientist might publish once trainers provide field notes, or a naturalist's journal might have created if the Galapagos were populated by Pidgeys instead of finches. Part of the charm lies in the book's scholarly approach, presenting Pokémon as worthy of subject for study. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Special Card Different

It is common for The Pokémon Company special edition promos for major tournaments and crossover partnerships. A lot such promotional cards typically highlight the iconic mouse Pokémon who serves as the franchise mascot. The factor setting this new museum card however, is the unusually large size. Although exact measurements were not publicly disclosed, its distribution is guaranteed to be strictly limited, and customers able to get only a single card per purchase.

Curbing Speculator Activity

According to a company announcement, some of the pop-up items will also be sold outside the museum walls. However, a wider release is slated for specific stores in the United Kingdom. Critically, collectors will not be able to purchase this promo via the online Pokémon Center. Although reseller interest is a given, it appears they're going to have trouble stockpiling large numbers this time around. For those feeling left out, there is an alternative like Pokémon Fossil exhibit headed to the Windy City in the coming months.

"All profits of sales made in the Museum shop and from its online store, including Pokémon products, go toward the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists dedicated to conducting studies to discover solutions to the global ecological crisis," the statement notes.